David Sifry the CEO of Technorati just spoke on "Searching the World 'Live' Web" at the Syndicate SF Conference. In his presentation briefed everyone on the state of the blogosphere by saying:
"Over 70,000 new weblogs are created everyday...the blogosphere averages 900,000 to 1.2 million posts a day...this is about 12 to 15 posts per second."
David was an excellent speaker and went on to say that the challenge of integrating user generated content with mainstream media can be overcome by linking to bloggers similar to the way that WashingtonPost.com and a handful of other online news sites have. Now this idea at first glance gives online news editors and GM's chills, since they do not want to send users away! However, what David and Technorati has seen is that when a blogger realizes that they are being linked to by a larger fish in the media sea such as the Washington Post.com, they will continue to go back to the Washington Post.com and link to more of their stories to continue to generate the traffic they initially experienced. Also these bloggers will help promote news stories in a decentralized fashion which should increase web traffic back to the mainstream media site by 2 to 5 percent. Not bad!
David also touched on how hyperlinks or inbound links to a blog help to determine authority on a subject. He highlighted the "The Magic Middle" which are blogs that have 30 to 1000+ inbound links. Somewhat Frank falls into this category. A blog with less then 30 inbound links is considered part of the long tail.
Finally, David Sifry unveiled a new site called the Technocrat Kitchen which is a site that allows users to explore some of things that Technorati has currently in the Alpha phase (as in, not even Beta yet). You can visit the site by going to: kitchen.technorati.com
In my initial look of the site it appears to offer another way to search. The search has first categorized blogs by the tags that are associated with them via Blog Finder then offers links based on authority by topic. I need to explore the new site more thoroughly and will do so soon but need to get to the next Syndicate speaker.
TrackBacks
http://www.typepad.com/t/trackback/431977/3847918
This sounds like it was a great talk and a great conference. Thanks for sharing it with people like me! I am excited to look at the Technorati Kitchen. Thanks for the information!
Posted by: WebtrafficJunkie | Tuesday, December 13, 2005 at 02:28 PM