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Google Plans To Broker Radio Ads

Google's acquisition of dMarc Broadcasting yesterday (January 17, 2006) for potentially over $1 billion has made Google's strategic direction into advertising pretty clear. Google has larger ad dollars in its cross-hairs and this acquisition should help them hit their target by giving them the ability to sell ad space on the radio through dMarc's automated ad placement system. Google has been offering advertising similar to Google's Internet ad inventory but in the print format for the Chicago Sun-Times and a few other select publications since late last year as mentioned in this post. It appears the similar ad programs to Google Publication Ads will be offered for radio ads. It sounds like television ad brokering is next on the Google agenda. It will be interesting to see if Internet superpower, Yahoo, makes similar maneuvers into these older mediums.

For more information on the latest Google acquisition check out the press releases by dMarc and Google. Also check out these posts in the blogosphere by John Battelle, George Burnett and Benjamin Kuo.