I wrote about the Google Publication Ad project previously (November 11, 2005) in this post on Somewhat Frank. In the post I mentioned an undisclosed Chicago newspaper was working with Google as their guinea pig. The cat (or should I say guinea pig) is now out of the bag as the Chicago Sun-Times displayed its first Google Publication Ads in print in the right rail of the sports section on December 9th. Crain’s Chicago Business has an article further explaining the project at the Sun-Times. I am curious to see how the project goes and what other publishers jump on board.
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» google adwords goes real world from netzkobol.de blog | next generation online marketing
google has confirmed that they are already testing their first offline advertising program with google publication ads. google's real world answer to google adwords.
"the chicago sun-times is the first newspaper to participate in the search engine's test [Read More]
Tracked on Jan 11, 2006 4:26:59 PM
» Google Plans To Broker Radio Ads from Somewhat Frank
Google's acquisition of dMarc Broadcasting yesterday (January 17, 2006) for potenitally over $1 billion has made Google's strategic direction into advertising pretty clear. Google has larger ad dollars in its cross-hairs and this acquisition should he... [Read More]
Tracked on Jan 18, 2006 11:24:59 PM
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