BlogBuy: Blog of Listings Targets eBay : SOMEWHAT FRANK

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March 1, 2006

BlogBuy: Blog of Listings Targets eBay

Frank Gruber

BlogBuy was created by Michael Edwards and Chris Neglia and launched this week to enable you to buy and sell items via the site while leveraging blog platform elements. BlogBuy also has the ability to communicate with your own personal blog or set of blogs to publish the item in several places at once. BlogBuy is focusing on letting users buy and sell items via the site and does not aggregate listings from the Internet or blogosphere.

BlogBuy lets you to post directly to the site without the use of a blog or optionally allows you to claim your blog thus enabling the ability to broadcast all of your BlogBuy items to your registered blog increasing their online visibility. BlogBuy also allows you to buy items on the site and rather than sending transaction info via email provides the information via your specific syndication feed. I have attached a screen-shot below.

So why would someone go to BlogBuy to sell something instead of eBay or Amazon? My assumption is that the price to post an item (currently free) might lure visitors to post items on BlogBuy instead of eBay or Amazon. Also since BlogBuy uses all of the features of a blog with trackbacks, permalinks and syndication there is potential to increase the visibility of an item for sale.

BlogBuy may sound similar to edgeio which launched earlier this week so I feel I must help to differentiate the two since they have some key differences. In short, edgeio offers a service to pull together all of the items for sale via listings from the blogosphere while BlogBuy uses web 2.o elements as a destination site for posting items with the option to ping you BlogBuy posts out to your own personal blog. Since edgeio is snagging listings from the edge while BlogBuy is helping you to post items on to the edge of the Internet you could in essence post an item on BlogBuy and have it appear on edgeio if it is tagged appropriately thus optimizing the sale items' exposure. There is definitely overlap between edgeio and BlogBuy however they do not share the same focus so they probably won't directly compete.