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IceRocket Blog Search Engine Acquired

According to a recent press release Think Partnership, a Northbrook, Illinois based company that offers a number of online search and marketing services, has entered into a letter of intent to acquire the blog search engine IceRocket. IceRocket is a real-time blog search engine funded by Mark Cuban which I have mentioned a number of times previously on Somewhat Frank. A price tag on the deal has not surfaced.

Blake Rhodes, CEO of IceRocket, had this to say about the deal:

"I am thrilled that IceRocket is uniting with Think Partnership, enabling us to connect the huge and growing blogging community to the business opportunities and network provided by Think Partnership, especially Litmus Media's Valid Click network and PrimaryAds' affiliate marketing network."

I am not familiar with all the business and services Think Partnership currently provides so I am curious to find out what it intends to do with IceRocket. According to Scott Mitchell, CEO of Think Partnership, Inc.:

"IceRocket will provide Think Partnership with an innovative platform to help our advertisers leverage the rapidly increasing traffic generated by the popularity of blogs."

I think IceRocket has a lot to offer the blogosphere so hopefully Think Partnership will continue to develop and improve IceRocket with additional features and services.

For additional perspectives on the deal check out ValleyWag and WebProNews.com.