Syndicate Structured Blogging Discussion : SOMEWHAT FRANK

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May 17, 2006

Syndicate Structured Blogging Discussion

Frank Gruber

Structured blogging a standard format for organizing blog information which was highlighted previously on Somewhat Frank was discussed at Syndicate NY. A panel was constructed to discuss the topic which included:

Jen Consalvo - Director at AOL
Eli Chapman - Co-founder of Mediatronica
Chad Dickerson - Director at Yahoo
Gus Spathis - CEO of PubSub.

Gus highlighted Incredibooks.com which is a great example of structured blogging in action. Incredibooks.com uses structured blogging plug-ins to create great looking posts with meta-data to better format the posts. Since Incredibooks.com offers book reviews structured blogging has offered an easy way to enter the appropriate information to best describe a book (i.e. Author, Rating, Title, ISBN, Editor, Publication Year, etc.). Presently, there are a number for formats for blog posts which include:

Reviews
Events
Lists
Media Journal Articles
People & Groups

Structured blogging could be leveraged to create specialized aggregators. Gus noted that Edgeio is a strong supporter of the structured blogging movement. Media RSS created by Yahoo uses structured blogging. Apple has also uses structured blogging for iTunes.

Chad Dickerson talked about microformats by highlighting implementations by Yahoo. Chad pointed to Yahoo Tech and Upcoming.org which is using the microformats. Additionally, Creative Commons search is part of the Yahoo search functionality and uses similar technology to retrieve just Creative Commons content.

For more information on structured blogging check out: http://www.structuredblogging.org

For additional Syndicate info check out: Syndicate Conference

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