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July 25, 2006

Covering ad:tech Chicago 2006 : Day 1

Frank Gruber
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ad:tech chicago : day 1

I covered day one of ad:tech Chicago for iMedia Connection in exchange for a press pass for the event. I spent most of my time in the press room where I ran into Lee Odden while writing these two articles that were published on iMedia Connection today:

WOM in the New Social Media Landscape
Creating a Positive User Experience

They were both very interesting sessions. However, I wanted to highlight one portion of the User Experience session presented by Dan Evans, President of Critical Mass. This is an excerpt from my write-up:

Dan stressed the importance of lifetime learning as a crucial factor in the technology space. He also pitched embracing new technology as action items to the room full of marketers and advertisers, to better understand and embrace the current state of the online landscape. His "To Do List" read:

  1. Get an iPod to better understand media that includes podcasts and other user generated transferable content.
  2. Write a blog to better understand the tools that are being used to spread viral messages like wildfire.
  3. Subscribe to real simple syndication, or RSS, to be in tune with how it works.
  4. Set up a Flickr account to understand photo sharing and the social networking aspects of photos.
  5. Create a profile on MySpace, TagWorld or some other social networking site to see how it works and better understand how it could be leveraged.
  6. Expand your network from just instant messaging to other avenues through LinkedIn, Skype and other networks.

He said, "If you don't have the time to embrace it…hire someone that does."

Dan gets it and I am pleased I was able to convey that in my writings.

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Comments

Nice work Frank! I will definitley post a roundup of all the coverage I can find on ad:tech, yours included.
Cheers!

Posted by: Lee Odden | Tuesday, July 25, 2006 at 11:46 AM

Thanks Lee,

Great to finally meet you in person after meeting you last year via the blogopshere.

Frank

Posted by: Frank Gruber | Tuesday, July 25, 2006 at 11:49 AM

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