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Rojo Networks Acquired By Six Apart

Just a few days ago I reported that Rojo was missing its mojo and now it appears not only its mojo but all of Rojo has been sold to Six Apart. Six Apart has acquired Rojo Networks, which includes Rojo one of my favorite online feed readers, as I previously conveyed and NooZ.com, a community edited news site. The Six Apart press release can be found here.

The move puts Six Apart in a pretty good position with blog platform products for the three main blog niches (personal, professional and social) plus a solid online  feed reader and blog search engine in Rojo.

The Rojo blog has reported the following plans:

"Six Apart plans to spin the Rojo service out – so we will continue to innovate and improve the service. As proof of that, stay tuned in September for a very significant release of Rojo. We are migrating Rojo to a new architecture – one that we built when we launched NooZ.com – which will greatly enhance the speed and usability of the service. Details will follow soon."

Is Six Apart fueling Rojo as they prepare to flip it?Or are they branching out the product line to position themselves to be acquired? It's hard to say but it will be interesting to see what happens.