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August 31, 2007

GrubHub Food Delivery Search Expanding

Frank Gruber

Grubhub Even with a drawer full of take-out menus finding places to order food can sometimes be a tough task. GrubHub.com, a Chicago-based food delivery and menu startup developed by Mike Evans and Matt Maloney, looks to help you find a place to order food and has been making some moves to improve.  Placing over $1M in delivery orders per month in Chicago and have now focused their efforts on expansion.

The site enables users to enter an address and then GrubHub returns restaurants that deliver to that address. GrubHub displays a menu, reviews, and coupons for a restaurant. Users can register and place a food order online.

The free restaurant search engine currently focuses on Chicago and San Francisco. GrubHub re-launched its Chicago this past April and looks to do the same in San Francisco while also bulking up its restaurant offerings. For added guidance GrubHub has brought Chuck Templeton, founder of OpenTable, into the mix for guidance and perspective. Co-founders Mike and Matt demo'ed GrubHub at TECH cocktail 2 in Chicago and performed this video (below) interview with Technology Evangelist.

I got a chance to talk with Matt Maloney recently and he had some interesting data about food ordering habits in Chicago vs. San Francisco. According to GrubHub, in Chicago, Pizza is #1 king by a long shot but its interesting that Chinese is way down at #10, followed closely by Thai (.05% below), Sushi (.1% below) and Japanese (.25% below), while Indian is way down at #36.  In San Francisco, Pizza is still #1 but Indian is #2 followed by Chinese and Vietnamese - which doesn't even make the list in Chicago.

Check out a GrubHub search page from Chicago (below), and watch out for GrubHub as they look to continue to expand to additional cities like Boston, New York, Baltimore, Washington, DC, Philadelphia and Seattle.
GrubHub Screen-shot

Sphere It

Filed under Business Chicago e-Commerce Food and Drink GrubHub Local Mapping Resource San Francisco Search Shopping Small Business Somewhat Frank SomewhatFrank SomewhatFrank.com Startup Technologies Technology Tool Web 2.0 Web/Tech

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Comments

Nice write-up, Frank. I think the GrubHub guys have built a great service and wish them luck scaling it nationally.

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