Putting a name with a face can sometimes be a rather taunting task in public. However, online Polar Rose is looking to help solve this problem by leveraging facial recognition technology and the power of people online.
These are a number of facial recognition plays in the marketplace which include Riya, MyHeritage and FindMyCelebrityLookAlike.com but Polar Rose takes a slightly different approach. Polar Rose, a Sweden-based startup currently in private beta, offers a Firefox (and soon a Internet Explorer) web browser plugin that enables users to identify people that they recognize in photos while surfing the Web. By simply installing the plugin and then surfing the Web a little rose icon will show up on photos on the Web. If you recognize the person you can click the icon and identify them as shown in the image below.
The entered image data is then sent back to Polar Rose that compiles it and offers a people search. Each search term offers RSS feeds so that users can stay updated. Check out the people search screen-shot (below).
Polar Rose offers some pretty interesting technology which leverages 2D and 3D modeling to recognize people in photos. This short video (below) demonstrates some of that technology.
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Polar Rose offers some pretty interesting facial recognition tools and technology but will need to distribute its plugin on a wide scale or determine some other techniques to increase its search index. Additionally, Polar Rose could look to be acquired by someone with a toolbar distribution channel or large number of photos that can incorporate the Polar Rose technology.