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December 12, 2007

The Point: Helps Solve 'Tipped' Problems

Frank Gruber

The Point Have you ever had a issue you wanted to stand up for but figured it would not go anywhere without the support of a larger group of people? Well, now you can test the waters of any issue or problem with the help of The Point. Inspired by the book The Tipping Point by Malcolm Gladwell which explained the idea that trends need to reach a certain point before becoming mainstream, The Point is a community where people come together and take action, securing the safety in numbers necessary to make things happen to solve problems.

The Tipping Point The Point, a Chicago-based startup,  enables users to create and join campaigns around any issue or idea. Campaigns can be setup to raise money, plan an event or take action. Set campaign parameters are made clear and no one pays or has to do anything until campaign reaches its set tipping point.  Once a campaign tips it is deemed to have enough support to make it a legitimate force.

The Point offers a place for users to create and contribute wiki pages which further explain a target or problem for a campaign. These pages can be used to identify the issues and then users can create campaigns around them. Additionally, The Point is setup to help foster a community around a campaign with standard social networking hooks which starts with a basic user profile that shares a user's campaigns activities and enables others to leave comments.

What's the point? The Point offers a place to create an army of support before having to commit time, money or action. Like-minded people getting together to take action for a cause sounds good to me - unless of course I don't agree with the action. :)

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Filed under Community Media 2.0 Nonprofit PR Problem Solving Social Media Somewhat Frank SomewhatFrank SomewhatFrank.com Startup Technologies Technology The Point Trends Web 2.0 Web/Tech

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