AOL Redesigns Seem To Be Paying Off : SOMEWHAT FRANK

« Previous Article | Home | Next Article »

February 12, 2008

AOL Redesigns Seem To Be Paying Off

Frank Gruber

The latter part of last year, AOL redesigned a number of its channel offerings including News, Sports and Money & Finance in an effort to increase engagement and traffic starting with AOL News in June 2007. According to a recent release by AOL, it appears that these changes are paying off. The redesign offers a cleaner design and more blog-like social platform than before which might have contributed to increases in key metrics like Page Views and Unique Visitors.

Today I received the following January 2008 metrics from AOL:

AOL News (Redesigned June 2007): Increased Page Views 6% to 667 million and Unique Visitors 2% to 26.5 million
AOL Sports (Redesigned July 2007): Sports had the 4th month of consecutive growth in Page Views as it grew 23% to 175 Million, while uniques are up 11%. Since redesign, has moved from 6th overall into 4th overall in the category.
AOL Money & Finance (Redesigned November 2007): Unique Visitors increased 3%, to 13.9 million. In December we moved to 2nd place in the finance category, from number 3, where we remain and are moving closer to catching the top slot.
AOL Music took the top stop in the music category in both total unique visitors and page views which grew 32% to 427 million.
AOL Television jumped to #1 in unique visitors and saw page views grow 25% to 225 million.
Moviefone finished the month with a record 17.4 million unique visitors, while page views jumped 81% to 359 million for a solid #2 ranking.
Black Voices remained at the #1 spot which it has held for quite some time, while growing page views 6%.
AOL Body moved up again to #3 spot in Health category, and we grew page views 25% to 109 Million.
Asylum is only 2 months old and on a roll taking the #2 spot in the men's category and grew page views 158% and unique visitors 110%

The bottom line is, AOL channels Page Views were up 20 percent in January 2008. I know it is only one month but it is a heck of a start to a new year and it is tough to not to at least be intrigued by the positive start. CenterNetworks also covered the AOL metrics and added some perspective.

Sphere It