Compete Cashes In, Acquired By TNS : SOMEWHAT FRANK

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March 3, 2008

Compete Cashes In, Acquired By TNS

Frank Gruber

Compete + tns Compete, the Boston-based web analytics and online market research firm startup founded in 2000, was just acquired by Taylor Nelson Sofres plc (TNS), a leading market information and insight company for $75 Million. Compete leverages clickstream data to determine traffic, engagement and other valuable analytics. According to the press release TNS plans to leverage this data to provide insight based on online and offline behavior and on consumer attitudes. Congrats to Compete on the recent acquisition!

Here is what we can expect to see from Compete now that they are acquired:

1. New products. Compete will continue to operate as a stand-alone company, but we have already identified stellar new product opportunities to develop with the TNS media intelligence and custom research teams;

2. Biggest data. We already had the most clickstream data in the industry pre-merger, and now the TNS consumer panels extend our advantage over the other digital research companies;

3. Rapid growth. From the start, the Compete vision has always been to become the number one digital intelligence company in the world. TNS has tens of thousands of clients across 80 countries. That’s a nice global platform to be a part of.

Aside from Compete's core product offerings, they also do an excellent job of Corporate blogging. Compete was a sponsor of TECH cocktail Boston last September as Jay Meattle was very instrumental in helping us bring it to Bean Town. TechCrunch offers some additional analysis on the deal.

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