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March 31, 2008

StyleFeeder Opens Social Shopping API

Frank Gruber

StyleFeeder StyleFeeder, a Cambridge, Massachusetts based personal shopping engine startup, is announcing its open API that lets developers create third-party applications, widgets and even integrate all of StyleFeeder's key functionality into any e-commerce website.

According to a recent release, StyleFeeder founder and CTO Philip Jacob had this to say:

"Essentially, we're offering a potent set of personal and social online shopping tools to developers -- the possibilities are endless."

StyleFeeder offers a Web 2.0 social and personalized shopping recommendation engine. By learning about a user's likes and dislikes, StyleFeeder helps them shop and discover new products they might just want to buy or share with others. StyleFeeder also has leveraged social media to offer a pretty solid fashion and style blog.

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