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Web 2.0 is _____?

It is time for a Web 2.0 pondering checkpoint poll. In the past there have been a number of videos and such that I have referred to that try and define Web 2.0 which included this basic definition video to this inventive video. But I wanted to see what you think about Web 2.0. What would you say if you had to fill in the blank to complete the following sentence:

Web 2.0 is ______?

Leave it in the comments section below and be sure to pass this post on to your friends and colleagues as we look to create a list potential Web 2.0 definitions.