Filtrbox Media Monitor Service Coming Soon : SOMEWHAT FRANK

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June 3, 2008

Filtrbox Media Monitor Service Coming Soon

Frank Gruber

Filtrbox, a Boulder-based startup which was founded about a year ago as part of the first TechStars program, will soon be launching a self-service business-grade keyword driven alerts product. Filtrbox offers keyword driven media search which includes the blogosphere & mainstream news.

I was intrigued by the five person filtrbox team when they demoed at TECH cocktail Boulder back in March 2008. I recently got a more thoroughly overview of the private beta product as they approach a public beta launch and I wanted to share my thoughts on the product as I am excited about using this product. It is probably one I will be using a lot as I look to monitor my own online reputation as well as other online activities. I also think filtrbox could come in handy in monitoring information related to your entire investment portfolio.

Filtrbox enables users to search for specific terms or groups of terms with contextual qualifiers which make it easier to filter your results down to more specific items. Filtrbox de-duplicates the items to save time and help remove cluttered result sets. Users can group filters so you can setup very specific batches of filters which allows you to look at a lot of data very quickly.

Filtrbox is a business-grade version of Google Alerts.

Items that filtrbox returns can be rated the user to offer more personalized content results. Filtrbox also tracks attention data and it uses that to further refine results. Users can also change the sensitivity via a slider for the specified search term.

Filtrbox offers up a daily email digest and users can configure the variety of content to help combat information overload. Filtrbox offers a email sharing feature or post it to some other social networks & media outlets. Graphs are used to plot a macro trend and clicking the graphs takes a user to the actual items. Also there is an iPhone friendly version. Filtrbox enables users to great custom RSS feeds for your content searches which can use on a widget, in a blog or feed into other networks. Also you can make filtrs one-click away by making a feed a homepage button on your iPhone.

Though started as a TechStars startup, filtrbox was also funded by Flywheel Ventures and True Ventures. Filtrbox offers a free offering but also has a subscription business model priced at $20 users get 25 filtrs and 45 days of article history.

Are interested in giving filtrbox's private beta a test spin? Be one of the first 100 lucky SOMEWHAT FRANK readers to sign up for an account clicking the following invite code link: https://www.filtrbox.com/signup.php?code=somewhatfrank

The learning curve might be an issue for some professionals unfamiliar with the Web but Filtrbox has addressed this concern by offering up helpful tips and info including some tutorial videos including the one below.

Sphere It