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hi5 Gets A New Communications Director

hi5, a fast growing social networking site, has just landed a new director of communications in Adriana Gascoigne. hi5 is a social networking site for Tweens, users in their teens and 30's, and is among the top-10 global social networks. Based on the June comScore Media Metrix worldwide figures released in June, hi5 grew 79% in the first half of 2008. Adriana made her plans to move to hi5 public via her blog yesterday as she decided she wanted to:

"to build castles in, make new playmates, dig to discover new treasures – most importantly, as Frank Gruber has stated several times, “Have fun!”

You are exactly right Adriana. You have to have fun in life because life is too short, because we die. I am happy you realize that and are taking action. Congrats to Adriana on the new gig with hi5. The social networking space is definitely an interesting and exploding territory and I am sure Adriana's expertise will make a positive impact on hi5's direction which already appears to be up.