I was in Santa Monica last month so I decided to stop by new startup called Tsavo Media. Tsavo Media was founded by former AOL colleague and Userplane founder and CEO, Mike Jones. He assembled a super team including Mike Macadaan (Twiistup founder and former AOL colleague), Sean Percival, Ryan Sit and Steve Schepke, among others. Tsavo Media has been funded by American Capital and has been gobbling up a number of niche content sites including NibbleDish along with creating niche sites like KidGlue, Manolith and Twirlit. With the launch of Daymix, a search
experience which creates the "perfect page" for any given search term, we may be seeing the beginning of a relevancy engine. So what are they trying to do? According to Tsavo:
"These are blogs that get to know you. Entertain, inform and serve you. They’re good for consumers, and great for advertisers."
Curious to find out more details about these blog that appear to learn from your actions to better entertain you, I recently talked to Mike Jones and Mike Macadaan as I toured the Tsavo Media office space in Santa Monica, California. Check out SOMEWHAT FRANK video episode 68 (above) as go behind the scenes at Tsavo Media.
