Tuesday, April 21, 2009

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Aggregated Weblogs For the Topics You Love.com What do you love? I love breakfast. I love beaches. I love guitar. I love the Chicago Cubs and I am a fan of Dave Matthews. Love.com launched recently, somewhat under the radar, as a lightly branded AOL product, to help connect you with the topics you love. Love.com is not a dating site but a search engine with aggregated result pages looking to get you a snap-shot about any given topic. Grant Cerny, VP, Mediaglow Entertainment Products with AOL's MediaGlow, had this to say about Love.com: "Love.com topic blogs celebrate the diverse passions of all people with hundreds of thousands of profiled blogs and the capability to create new blog topics on the fly. It organizes topics based on topical heat or velocity so that love.com can provide a central view into what the world is loving now." Looking to create the perfect page for whatever you love, Love.com aggregates items from a few different sources. In performing a search for Chicago Cubs and love.com pulled in basic news stories, YouTube videos, images, relates websites, Twitter messages and related items for sale. The news stories are pulled real-time via Relegence, a company that AOL acquired in November 2006. Love.com is built on top of the blogging platform Blogsmith, the same platform that powers a number of popular weblogs with the ablity to spin off infinite sub-domainsbased on the popularity of a topic. Since Mediaglow has a number of content properties, Love.com can help recirculate content through these infinite topical pages via search engines. Love.com also offered recommendations for related topics things I might like which included baseball, Cincinnati Reds and New York Yankees. This makes sense since the Chicago Cubs are a baseball team. I assume it pulled in the Cincinnati Reds because the Cubs are currently playing the Reds and there are news stories that relate them. I am not sure why New York Yankees was also offered as a recommendation other than that they are another the baseball team.

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