Thursday, May 28, 2009

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ELEW: Innovating Jazz Music Like A Startup I have covered a number of start-up companies in my day as I offer my somewhat frank opinion, insight and candid perspective in my quest for new products and services or "shiny objects" as I like to call them.This past weekend I got a chance to take another look at a different kind of start-up, one that goes by the name of ELEW (or ELEWW on Twitter). ELEW is powered by the thunderous energy of jazz pianist Eric Lewis as he has been innovating on jazz as we know it. Eric Lewis has created a new niche which takes alternative rock hits and brings them to the piano. But what makes Eric unique is that when he plays these tunes they sound like he is being accompanied by an orchestra. So why is Eric Lewis so interesting? Eric's approach to jazz is an innovative one that reminds me of a start-up. Eric's disrupts the traditional jazz system in a way that could fuel some heated debates, similar to how start-ups can disrupt the flow of business as usual. Eric has also created a recognizable set-list which helps ensure people can relate to it. This is similar to the way a startup is successful; it is important to have a clear story that is easy to relate to. Eric also has carved out a niche that did not previously exist, which reminds me of the way Twitter and other start-ups have created a need that users did not even know they had. Eric Lewis, or ELEW as he likes to refer to his band, is like a rising start-up and I will enjoy continuing to watch his popularity grow, just like I have watched Facebook, Twitter and others grow up and become mainstream.

Frank Gruber

CEO, Founder and Executive Editor of TechCocktail.com

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