Thursday, November 26, 2009

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The DC Nationals' Social Media Opportunity With baseball in it's final series of 2009 I wanted to share some of my thoughts on baseball and social media, thoughts that have been brewing for a while. I currently live in Washington, D.C., a plane ride away from my favorite baseball team, the Chicago Cubs, and within driving distance of the two teams with the worst records in baseball this past season, the Baltimore Orioles and the Washington Nationals respectively. They both lost over 100 games which only makes me miss my hometown Cubbies more but let's not forget they have been nothing less than disappointing for over a century. That said, due to my social technology and media background (my baseball skills probably didn't hurt either), I was invited to meet with the Washington Nationals executives last month at Nationals Park. I was honored to do so and in meeting with Stan Kasten, Bob Wolfe and others I realized that they are just a three year old start-up that spun out of what was the Montreal Expos organization. Call me an optimist but I think they have an almost clean slate, branding-wise, that offers them a huge opportunity to create a strong following both online and off. The social technologies and tools are available for anyone with a passion to create a fan base and follow and engage with those fans real-time. How does a baseball team do such a thing? Well they need to engage and listen to every person who buys a ticket or comes out to the ballpark or watches or listens to a game. Does that sound like a pretty huge task at hand? Or does it sound like common sense? If you think it sounds like common sense then you probably know a little something about the tools that are out there today. If you are left shaking your head at the huge task at hand then I will be the first to admit you are right. It is a huge task! But if you want to win in this day and age then you need to show people that you care by listening to your fans, followers and customers.

Frank Gruber

CEO, Founder and Executive Editor of TechCocktail.com

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