Attention data is the information users give to web sites based on their interests and interactions and is a key personalization component. It is a valuable resource that reflects user interests, activities and values, and it serves as a proxy for their attention. APML or Attention Profiling Markup Language was created by Touchstone Live an attention-based company and was highlighted previously on Somewhat Frank. According to the APML website:
"APML will allow users to export and use their own personal Attention Profile in much the same way that OPML allows them to export their reading lists from Feed Readers. The idea is to boil down all forms of Attention Data including Browser History, OPML, Attention.XML, Email etc to a portable file format containing a description of ranked user interests."
The APML Workgroup was recently formed which includes:
The APML Workgroup is tasked with converting the current specification into an agreed standard and the group has already created a revised spec. The adoption of APML as a standard would empower users to take control of managing there attention data. APML could help create a more unified personalized experience as users jump from site to site. More information can be found on the APML website: www.apml.org. If you are interested in helping sculpt the attention economy standard be sure to contact the group.