The web offers a place for global conversation as anyone can share opinions, thoughts and insight through blogs, online video or comments strings. Annotating the web has been a recent trend as sites like Fleck launched to allow users the ability to add notes to web sites. Wouldn't it be interesting to be able to annotate video on the web in the same way? Mojiti, a privately held US-based company operating out of China, makes it easy for users to add annotations to videos from a number of video sites on the web.
Mojiti works by allowing users to select a video and personalize it with annotations called Spots. There are currently seven different Spot types which include: Text Spots, Subtitle Spots,
Speech Bubble Spots, Thought Bubble Spots, Circle Spots, Rectangle
Spots, and Image Spots. Certian Spots allow users the ability to add text to the top of the video while others place images into the a video. Users can also create custom Spot Sets which display together in a video. Spots are associated with video time intervals and can be easily navigated through similar to navigating through music tracks in a music player. Once a new video is created Mojiti makes it easy to share by sending a link or embedding it into a web site. Check out embedded video below to see Mojiti in action.
Bottom-line: Mojiti is an innovative online video product that empowers users to include personalized commentary, opinions and insight in web videos thus further extending the conversations of the web.