This week I got a chance to sit down with AOL's Kevin Lawver who is very well respected at AOL and in the web development community. He has worked at AOL for 13 years and worked on everything from AOL search to conceptualizing and developing Ficlets, previously covered here.
We sat down and discussed a new book Adapting to Web Standards : CSS and Ajax for Big Sites which he helped Christopher Schmitt, Robert Cherny, Meryl K. Evans, Mark Trammell and Kimberly Blessing author. The book is devoted to helping experienced developers to better understand the changing web standards landscape and somewhat frankly, adapt. Kevin wrote chapter 7 which focuses on AOL's move into the online space with the relaunch the new AOL.com in 2005. The chapter discusses managing "corporate swirl" and "combating the waterfall" methodology. It even refers to web development as a craft (not witchcraft though).