iFilm is currently the number one search term on Technorati which made me wonder what is everyone searching for? I really could not put my finger on it. Steve Rubel recently pointed out this iPod Nano commercial spoof. I looked at the top 100 iFilm videos by popularity and saw the number one video to be one that played off of the recent Kanye West rant in regard to President Bush (348,750 views). Besides those few I saw music, comical and mature videos and a few were anti-climatic. Check out the top 100 iFilm videos and see for yourself what all the noise is about. Also if you go to the iFilm About page you will see the heavy film industry hitters behind this privately held company.