Newstex just launched a new product called Blogs on Demand that is going to help distribute choice blog content to blog networks and other media outlets. So what this means is Newstex is going to aggregate blog content from some choice bloggers and then redistribute it in an article format. According to the latest post on the Newstex blog:
"Blogs On Demand makes available full-text blog content from premier Weblogs for content distributors and enterprise customers. Unlike existing Web-based blog aggregation services, Newstex actually licenses influential blog content directly from bloggers and then takes in each carefully selected blog feed in text format and uses its proprietary NewsRouter technology to scan it in real-time. Each blog post delivered as part of Newstex Blogs On Demand is treated as a news story. Blog content is easily integrated into the applications that people use everyday, including content aggregator services, financial trading environments and customer relationship management systems."
I think it is an inventative approach and feel the fact that Newstex intends to build an offering to provide mainstream media outlets and other blog networks with blog content further underscores the value of grassroots blog content. I am curious as how the participating bloggers are being compensated for letting Newstex distribute their content.