The Tribune has launched a new "edgy" national entertainment site under the Metromix brand. Metromix is a well known Chicago entertainment website brand but now its going "national" with local flavor and a sharper edge and voice with the launch of site for Baltimore and Orlando site.
I was fortunate enough to be on the strategic planning committee for this project at Tribune Interactive which has been going on since November of 2004. I worked primarily on the music strategy as well as lent my technology expertise in every possible way I could throughout the duration of the project. So I am happy to finally be able mention the project publicly.
The site offers a number of entertainment categories which include music, movies, bars & clubs, restaurants, and TV. Additionally, the new entertainment site offers downloads of ringtones, mp3's and movies. The site also offers user posted comments and commentary on just about every article. I am hopeful the site is a success since it was such a magnificent team effort at Tribune. So what do you think about the new edgy entertainment site?