Amazon has announced they are plunging deeper into the realm of user generated content by hosting author blogs. Amazon has dabbled with user generated content before in offering visitors the ability to upload images related to products as well as some wiki experiments. However, famous authors blogging takes the content's quality and value to another level. According to this report by Click Z News:
"The Amazon Connect program, in beta for the past month, aims to increase the engagement between readers and authors, and between readers and Amazon.com."
I think this is a solid move in the right direction for Amazon who also using ratings as a way to gather user generated content I different items for sale on the site. I think the addition of author blog content will add value to the website and help attract visitors to their favorite authors books.