The WashingtonPost.com has done a great job in embracing the Web 2.0 technology buzz in creating Post Remix which is dubbed as “The Official Post Mashup Center.” The goal is to reposition WashingtonPost.com content so that web developers can use it in combination with existing API’s to create new innovative mashups in the spirit of the Web 2.0 movement. One of the leaders of the project at the Post is Adian Holovaty who is actually based out of Chicago and is the lead developer of an open source web framework call Djando. He says on his personal blog:
"It's unofficially called mashingtonpost.com. Gotta love that name."
I was in attendance to hear Jim Brady of the Washington Post speak during the Open Content Model session at the Syndicate Conference in San Francisco in December. During the session he mentioned the launch of the Post's mashup blog.
I think what the Post's strategy is an excellent way to bring new excitement to both new and old content on the web. It leverages syndication and spurs creativity which should drive more traffic to the Post's content. Additionally, it has produced some cutting edge mashups for what I assume cost the Post very little in technical resources and time.