Google acquired MeasureMap, the blog analytics toolkit, yesterday (February 14, 2006). According to Google it plans to keep the same mission is tact:
"...to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have."
MeasureMap is a creation of Adaptive Path therefore the employees that managed MeasureMap will be headed over to Google. Jeffery Veen is one of these employees and authored a recent post on the Google blog. It will be interesting to see how Google positions the new acquisition.
