Technorati rolled out a new Technorati Favorites feature today (February 21, 2006) that appears to aggregate custom search results based on your favorite blogs. I noticed the feature when I saw the banner of Doc Searls, blogosphere trailblazer, as shown in the image. I refreshed the page to find that Technorati is offering a look at the favorite blogs of not only Doc Searls but also:
How does the new 'Favorites' feature work? It appears you can claim your favorite blogs or import the blogs you normally monitor via an RSS feed reader. Technorati will then provide you with custom search results based on just the blogs that were noted as your favorites thus custom search results.
The new feature adds additional value to the Technorati search engine as they continue to make it easier to explore the growing blogosphere. I applaud Technorati for continuing to expand on its core business with additional bells and whistles. I think this is a passive aggressive move by Technorati since the 'Favorites' feature has the potential to directly compete with a number of Web 2.o companies that offer a RSS feed reader or personalized search as its core business. I think I am going to like the 'Favorites' feature since it will allow me to easily see what is new on my favorite blogs from any PC through the Technorati website which I am already accustom to visiting anyway. Though I do not think I will abandon my RSS feed reader altogether since I like to switch up my routine of reading feeds.
Check out the official Technorati blog post which further explains the new feature. For additional blogosphere coverage on this new Technorati feature visit the posts by Stowe Boyd, Micro Persuasions and The Social Software Weblog. Finally, you could check out some of my favorite blogs here (I say 'some of my favorites' because there is a 50 blog cap on Technorati Favorites) or by scrolling down to the right rail widget that I just added.