Just off its second birthday blowout this weekend FeedBurner is has continued to improve the its metrics offer by improving the statistics packages. The most notable improvement is the ability to track podcast cast downloads which is part of the standard package. The improvement was summarized by FeedBurner by saying:
"We've (finally) added the ability to track the number of downloads of rich media enclosures within a feed, including audio and video, in addition to the number of subscriptions."
The premium package also added some new stats which were summarized by FeedBurner as follows:
- Reach (TotalStats): Another new concept and metric that tells you what percentage of your total subscriber base is actively reading and clicking on individual items within a feed. Like newspapers or magazines, some number of people subscribe and another number actively open and act on content. Reach begins to provide some insight into this second metric.
- Item popularity (TotalStats): More thorough drill-down on the popularity of individual items in a feed, giving you insight about specific posts on specific days as well as a history of activity.
Upon signing into FeedBurner you will probably also notice a new look since the site underwent a slight redesign. To view a screen-shot check out this post on TechCrunch.
FeedBurner's strength is in its metrics it can offer to publishers and continued improvements show its commitment to providing the best syndication statistics possible.