Apartments.com, a vertical owned by Classified Ventures, recently launched the first corporate blog in the history of the company to coincide with the Apartments.com Room to Move Contest. The contest offers anyone 21 to 30 who still is living at home or with relatives to tell their story and potentially win $20,000+ in cash and prizes.
I am excited about the project because it was spurred on by a two hour blogging presentation I made to the product development team about a month a go. As a result, I set up the Six Apart Typepad blog with the help of a few design and production resources and as you can see I made the first post but I have handed the reins over to the talented Lisa D. who is having a blast gathering and creating posts like this one calling the day Smurfy. Lisa has been a fast learner and is excited about blogging. She is doing a great job. She had this to say:
"Believe it or not, I knew nothing about blogging until Frank Gruber (of Somewhat Frank) showed me. Hopefully this will generate a fantastic response for our contest, early results show that we're already ahead of last year's trend."
This is my hope as well. The contest blog is another wonderful example of a unique business blogging implementation. Also, be sure to check it out for yourself here: Apartments.com Room to Move Contest Blog.