The Wall Street Journal launched a debate by placed Jason Calacanis, CEO of Weblogs, Inc., versus Alan Meckler, CEO of Jupitermedia Inc. head-to-head to discuss whether there is money to be made in blogging. The blogosphere exploded with a number of different perspectives.
I think there is money be made in blogging both directly and indirectly. Hugh MacLeod, of GapingVoid.com reacting to the WSJ article which only focused on generating direct advertising revenue streams from blogging:
"The other major way to make money with the blogging platform is to use it to market your Global Microbrand, like Thomas did with English Cut. That to me is far more useful to far more people, yet it gets no mention in the Journal article."
I agree with Hugh, revenue can be generated by leveraging the blog platform to passively promote a business. Though, if you find it difficult to understand "indirect" revenue just take a look at GapingVoid.com as it passively promotes wine and suits with Hugh's business card cartoons. With the advances in online publishing technology, mainly blog platforms, the day of the starving artist might be behind us.