Mark Cuban wrote a piece recently pointing out the differences between blogging and traditional media calling blogging personal. I would have to agree since blogging does add a personal touch. He goes on to compare and contrast blogging vs. traditional media calling traiditional media "corporate" and about "making money." Mark goes on to relate blogging to being anti-establishment and in many cases the voice of the people while traditional media is driven by a stock price thus has its focus in wrong place to be successful blogging. He even goes on to say:
"...blogging on traditional media websites will find it difficult to be successful."
This is a fair assessment but I am a little more optimistic. I think that traditional media can be successful blogging too. It may be more difficult since traditional media is older and set in its editorial ways however once it breaks free and lets personality rein it can be successful too. I would look to some of BusinessWeek's blogs, like Blogspotting, and WashingtonPost.com's Post Remix as a couple examples of traditional media blogging success. I would urge you to also read Jeff Jarvis's perspective on traditional media learning new tricks on BuzzMachine.