“Anyone with a connection and electricity can be a publisher.”
Steve said that, the users are in charge. Steve spoke about his long and successful career as a journalist in the technology space. Steve notified that audience that he is moving his blog off of ZDNet to his own WordPress blog which can be found at: http://GestureLab.com/inforouter
RSS is the Tivo of the web. It has disrupted the infrastructure of the web. It is on demand and up to the users/readers/consumers to watch or read what they want. How do you get noticed in this sea of information? How do we get the attention of readers? Steve points to an open pool of data which could be compared to other data out there from other services that have been collection personal click information for years. It is based on the idea that your meta-data has value and should not be stolen or give to the Yahoo's and Google's of the world for free for a desktop application software.
“I assume that you think that I am nuts.”
Steve thinks we are in a post-search time. He went on to say that he uses search more for spell-check. I actually do the same thing so I can see his perspective. Steve talked about how the power to become “a somebody” is undeniable at your fingertips. Steve pointed to Mike Arrington of TechCrunch as a prime example as Mike has build a huge following in just under a year.
Steve talked about the creation blogs in companies that are of Attention.xml which is a click stream recorder to measure what you look at. Who, what and when are recorded from your browser when using a click stream recorder. Steve called Google the biggest attention farm as they produce software to collect information on the behavior of its users. The point of attention is to be able to allow users to collect their own click and behavior information to then be able to do whatever you want with it. That way you are not giving the information away for free to Google or Yahoo or others. Steve Rubel futher explains Attention.xml here.
Internet users should be able to own their click or meta-data and be able to choose where they want to provide it. This could even be a profitable endeavor for Internet users as personal meta-data has value.
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