Craigslist, the popular free classified advertisements web site created by Craig Newmark, has changed portions of its plain and simple layout to add more cities. The changes were highlighted in a weekend piece in the Wall Street Journal which interviewed, Craigslist CEO, Jim Buckmaster, explained how the new layout categorizes USA locations by state and international locations by country. The article is an interesting read and offers old media newspapers some hints on how to be successful in the online space. According to the article, Jim Buckmaster they include:
“…newspapers would be better off being more Craigslist-like: Go Private, eschew Wall Street’s demands for continually “goosing profitability” and give your readers what they want.”
It sounds so simple: Give your users what they want. Shouldn’t that be the goal of any company? However, it is easier said than done with companies that have been experiencing profit increases year after year for a century. In order for a Craigslist-like strategy to really work you need to change and have TOTAL BUYIN for that change from all parties involved with the company (top executives, product development, and shareholders alike).