Taking a page out of the book of Steve Jobs, Motorola will open a retail store in its hometown of Chicago along the magnificent mile of Michigan Avenue. The new store called Apple Store Destination Q and is supposed to open soon (June 8, 2006) in the former home of the Terra Museum. The objective of creation of the store is to become:
"...a real-life manifestation of the Motorola brand."
Which is very similar to that of Apple or Nike or any of the other marquee stores on the Mag Mile
According to a recent Motorola press release, inside the store:
"Motorola experts will guide guests with hands-on demonstrations of Moto music, video, email on-the-go, IM and Internet all via the Motorola Q ... guests will immerse themselves in all that is Motorola and its latest “whoa” product."
We all know that Apple has a near cult following and has been successful with the Apple Store. I do not consider Motorola to have that same type of fan base. So I wonder it will be able to generate a similar following with the creation of its own store.
