Rojo, a San Francisco-based online feed reader company which I previously reviewed favorably on TechCrunch, has quietly launched a blog search engine feature based off the large abundance of feeds the online feed reader is currently tracking. The search engine feature also takes into account Rojo's feed reader rating system call "Mojo." Rojo has also recently expanded its "Mojo" feature to be used on any web page on the web via a bookmarklet. The Rojo blog explains it by saying:
"Think of it as feed reading meets smart bookmarking: tag pages, share them with friends - and find them again easily."
This expands Rojo's reach to not only the blogosphere but also to the web and positions Rojo into not only a feed reader but also a community or social search which could rival that of Eurekster's Swicki product among others.
I noticed the search text box appeared in the top right corner of the Rojo feed reader a few weeks ago but for some reason did not realize it was a new feature since I believe it replaced another text box which allowed you to add a new feed. I was made clear it was a new feature when I received an email newsletter from Rojo which point out how to add Rojo blog search to your Google Toolbar search toolbar.
According to a recent article by Mike Arrington on TechCrunch highlighting the launch of the Rojo blog search engine:
"This is just a first pass at search. Chris (from Rojo) tells me they will be relaunching with a new interface in a couple of weeks."
However, Rojo looks to be positioning itself for more than just blog search. Rojo appears to be targeting community search and we can expect Rojo to rollout even more search initiatives soon.