Rojo, the San Francisco-based online feed reader, just launched with a new look which incorporates more blue and easier navigation. I would say they just spruced up the site a bit. Of course the "more blue" could be attributed to watching too much of the movie Old School - and Blue is their boy! I am only speculating.
I actually noticed the redesign a few days ago as a Rojo staging server appeared in my metric reports. I emailed Rojo to find out details on the redesign upon discovering the server but unfortunately no one from Rojo replied to my email. Also check out Mashable* for more details.
UPDATE (6/19/06): Rojo CEO, Chris Alden DID get back to me immediately via email but it got flagged as spam and I was unable to get through my sea of 14,000 spam emails to find his. I have since made sure his email address is flagged as "not spam." I apologize Rojo for not being able to realize it sooner - keep up the good work and excellent customer service!