Shopify is an e-commerce platform that enables anyone to set-up online shop in moments. It launched in early June to bring easy e-commerce to the masses. It incorporates RSS feeds for tracking and also has integrated tagging capabilities to help identify, group and sort through a number of items on a site. Shopify also eloquently handles your reporting and payment needs by integrating PayPal and credit card processing functionality.
The administration interface for Shopify is very intuitive. I just completed setting up a store in a few moments. To check it out visit: http://somewhatfrank.myshopify.com
Shopify was built with Ruby on Rails by the Ottawa, Canada-based company Jaded Pixel lead by Scott Lake and Tobi Lutke. For more on Jaded Pixel check out its weblog. Also if you are in the Ottawa area July 14, 2006, Jaded Pixel is having a Shopify post-launch party.