The Schaumburg Flyers of the Independent League have decided to take a web 2.0 approach to managing the ballclub as they have introduced a new production initiative called FanClub. FanClub is part of the MSN Originals project and is an online show from the makers of Project Greenlight, LivePlanet, that lets viewers watch and influence the managerial decision of the professional minor league team based in a suburb of Chicago. According to PaidContent.org:
“Fans will be in charge of key managerial decisions, and votes will be reflected in what the Flyers do on the diamond and in the clubhouse. The online content also includes videos detailing the first half of the Flyers’ season, player profiles, game highlights and behind-the-scenes vignettes. Team players, family members and friends will blog on MSN Spaces.”
Wow, FanClub takes fantasy baseball gaming to a new level as it is empowers the people via the web to manage a baseball team. It will be interesting to see how the fan managed Flyers do. If they do well, I wonder if the Chicago Cubs could look into something similar for the remainder of the season?