I continued reporting on the ad:tech Chicago for iMedia Connection on day two of the conference. I covered the following sessions:
Advertising on Social Networks
Integrate Your Local Media Strategy
Here is an excerpt from the session on social media which showcased MySpace.com:
Shawn Gold, senior VP of marketing and content of MySpace.com, tried to answer the question, "Is social networking a fad or an enduring online behavior?" In doing so, Gold gave a brief explanation of the evolution from Social Networking 1.0 to 2.0. This included highlighting Friendster's poor technology, which resulted in a non-scalable service, lack of customizations for user self-expression and limited connectivity through popular culture or blogging. Gold did note that Friendster is still the most popular website in Guam, but explained that it may be due to their lack of broadband penetration.
Gold went on to talk about the success of MySpace and the future of social networks. Lee Odden also covered the social media session for Online Marketing Blog.
Additionally, I ran into my "blog mother" at the conference. What is a "blog mother?" A "blog mother" is a person that inspired you to start a blog. For me, it is was a session which covered blogging led by Amanda Watlington and Jeremy Zawondny which inspired me to start Somewhat Frank, and the rest is history. I ran into Amanda while talking with Lee Odden at lunch. It was great to see her, as she is part of the Somewhat Frank blog family. :)
Tagged: ad:tech chicago, adtech, myspace, social media, social networking
