What better way to to promote an RSS feed than going big with a blimp? If it works for Goodyear why not RSS? It makes ... sense. You probably are wondering what the heck I am talking about so please let me explain. I recently spotted (thanks to Eric Olson) an RSS blimp floating back and forth on the blog of Zach Braff, the star of Scrubs and the new movie of The Last Kiss. I digg the creativity - it takes RSS to new heights.
Zach Braff is not the only one in Hollywood up to speed on the new media space. Kevin Smith directed and starred in Clerks 2 and leveraged MySpace to promote the movie. He even used it to place his first 10,000 new MySpace friends into the credits of the movie. In addition, Kevin released a podcast of the directors commentary so that moviegoers could download and listen to it while watching the movie in the theater.
Snakes on a plane, the recent online marketing dream, leveraged people in true web 2.0 fashion to contributed lines to the movie. What would Samuel L. Jackson have said about snakes on the plane without the Internets help? In addition, Snakes on a Plane created an online messaging site to help push the viral message, as I highlighted here.
Bottomline: It is great to see some of Hollywood ahead of the curve and using innovative ways to promote movies using new media technology.