Techmeme, the technology news aggregator site created by Gabe Rivera, introduced a creative new sponsorship business model today (September 25, 2006). The model allows content producing web sites to purchase one of three available sponsorships slots which are handles as follows:
"A sponsor's blog feed is polled every few minutes, the latest post of which appears in its assigned slot (first, second, or third)."
So basically, you are buying real estate on the Techmeme homepage as shown below. This is prime real estate as Techmeme harnesses the attention of a highly targeted tech enthusiastic and inclined audience.
The sponsor slots are sold as follows: the first, second, and third slots are $4,500, $3,500, and $3,000 per month respectively, with a one month minimum term. Techmeme already has the first three sponsors which include oDesk, Socialtext and Wink.
I am a big fan of Techmeme so I am happy to see it generating some revenue. In addition, it is further validation to my belief that if you build a great product first you can always come up with creative ways to monetize later.