A few month's ago a friend of mine took on a new online search marketing job which called for extensive keyword purchasing experience. She asked me for the best search engine marketing resources and I pointed to a number of search marketing sites, podcasts and resources. Unfortunately, I did not realize that Aaron Wall, a well respected search engine marketing guru, had pulled together a glossary to help online marketers with this very question. Search Engine Marketing Glossary is a wonderful resource for online marketers and business folks alike as it offers easy access to a plethora of web marketing terminology. For example, if you are looking to find the definition for the word "keyword" you can jump to the letter "k" and find not only a definition of the term but also a number of terms related to the word as follows:
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.
Long tail and brand related keywords are typically worth more than shorter and vague keywords because they typically occur later in the buying cycle and are associated with a greater level of implied intent.
It is also worth noting that each term in the glossary is an anchor on the page so it can be linked to directly, like I have linked to the word "keyword" here. The Search Engine Marketing Glossary is managed by Aaron Wall but users can suggest updates or feedback.
Editor's note: After turning down the first four ReviewMe requests, I finally found a product I wanted to write about in the Search Engine Marketing Glossary. This is a sponsored article.
