Searching for people online is pretty common however some people have no digital presence. Spock, a Menlo Park-based startup, aims to make it easier to find people online. Spock debuted its new people focused search engine at the Web 2.o Expo (April 2007).
Spock blends automated and community profile building functionality to develop a large people search index. Spock uses a combination for contextual and tag search to offer up people search results on more than just a person's name. I signed up for a private beta account and added my profile which I have included as an embeddable widget below.
According to a report on VentureBeat, Spoke housed over 100 million profiles at its launch and has been expanding everyday as it leverages sites like LinkedIn and MySpace to pull in profiles via your contacts. While I think Spock is a good idea that offers a great interface for finding people it may have some trouble changing people's searching habits away from Google, Wikipedia or Facebook.