Pimping your ride, ripping your jeans, popping your collar and putting lime in your water are all expressions of your personality. Thus you are personalizing your experience. Your web experience can also be personalized making it your web. Personalization is all about you.
Jen Consalvo, Director of Personalization at AOL, recently spoke to a group at Web Content 2007 in Chicago, Illinois on June 19, 2007. Jen presented on how to create a personalized web and gave a sneak preview of the recently launched myAOL personalization suite. You can watch some video tidbits from the presentation above.
