MetroProper, a Chicago-based startup founded by Philip Tadros, will soon be launching into the public beta, after an extended private beta period which started in July 2006. MetroProper is a social network for business or personal
profiles with citizen journalism in cities around the world.
MetroProper combines elements of craigslist, LinkedIn, MySpace and Digg into a one online social experience. MetroProper acts as the parent site to the 400 localized
metropolitan area community sub-sites (similar to how craigslist several cities).
Each site offers a plethora of social networking features (similar to MySpace). The currency of the community "props" can be given to cities, people and businesses (similar to the Digg system). Users can also collect contacts (similar to LinkedIn).
The goal of MetroProper is to give individuals and small business tools to create a professional online presence. Its business model is based on letting businesses really customize their own business profile like the small business profile below. The main differentiator for MetroProper is its explicit devotion to driving people to do things offline. Centered around your local scene, MetroProper offers local business listings and reviews in your city. Thus MetroProper offers search results that are extremely geocentric and are not compromised by advertisements and or sponsored results. Basically, MetroProper wants to help users find new local businesses and people. For more great information on MetroProper from the coffee shop building MetroProper founder himself, check out this interview with Phil Tadros.
Below are some additional screen-shots of MetroProper.
MetroProper will be launching to the public soon so check it out for yourself when it does but in the meantime, check out the video (below) from the MetroProper Launch Party.