Music Shake, a Korean born startup, captivated the audience at TechCrunch40 last week in San Francisco. Music Shake makes is easy to create music with its easy to use application. I gave Music Shake a whirl last night to if creating a song was as easy as it looked on the stage of TechCrunch40.
I created an account and within minutes was using Music Shake to create music. Music Shake installs a desktop application to aid in the music creation process. It takes only a few moments to install and then you are ready to create some music.
Music Shake offers a large selection of sample sounds, beats and vocals that it own. If you are musically inclined you can also record your own sounds. I decided to create a hip hop song and added 5 tracks using the Music Shake library of sounds. Music Shake breaks each sound into cubes and then allows you to add the cubes together to make music, similar to how you would create something with LEGOs. It is pretty simple to create a song.
Music Shake spoke of a number of potential business models while demoing at TechCrunch40 but I did not see any rolled into the current beta product. One model involved creating a marketplace for the Music Shake creations and then offering a revenue share to music producers for music that others purchase. I thought this sounded interesting especially since Music Shake seems to be ideal for creating interesting ringtones for mobile devices. Fresh ringtones are definitely something people are willing to pay for.
Overall, I was impressed by Music Shake. It lived up to its claims as I effortlessly created interesting music. Unfortunately, Music Shake currently only works on Internet Explorer and I could not get the player to play come completed song. Since Music Shake does not offer an embeddable music player you can try and play my song here and let me know what you think.
